United Toys is one of India’s leading manufacturers of toys and board games.
our work is child's play
with the changing landscape of entertainment options for children and adults, we felt the need to refresh the brand identity in order to appeal to a new generation of players.
their magnetic travel series is the first of its kind. We have created illustrations on the packaging to give it a more contemporary look and feel. The bright colours and typography used are sure to stand out on the shelves!
As they were all part of a common series, the games have been given an over arching visual identity that has been consistently maintained across the packaging. As the series contains timeless games such as Snakes and Ladders, our style of illustration was chosen to appeal to players of all age groups.