Gajra Gang
by Nykaa Fashion

brand asset creation
custom GIPHY creation
AR filter

Gajra Gang is a clothing brand by Nykaa Fashion, designed for the modern Indian woman.

The GG woman is constantly evolving and cannot be labeled.

she's not modern, she's not traditional.
she's not a one-word label.

the target audience are women in the age group 22 - 35, living primarily in Tier 1 & 2 cities and using Instagram as their main channel of discovery.
these women are an amalgamation of their past and the present, of tradition, modernity, and everything in between.

Gajra Gang is a reflection of the nuances of every single woman and our brand elements for them are designed to celebrate women and their choices!

She loves her Mumma, her Bua and her boyfriend. She loves Kishore and Rafi. And Taylor and Katy.

To mark the launch of the brand on social media and encourage engagement with the target audience, we created brand elements like custom GIPHY stickers and an Instagram filter with quotes using a mix of Hindi & English to mirror the brands tone of voice.

scan to try it now or click here.

To mark the launch of the brand on social media and encourage engagement with the target audience, we created brand elements like custom GIPHY stickers and an Instagram filter with quotes using a mix of Hindi & English to mirror the brands tone of voice.

click here to try it now.

contact us to learn more