Kokan Bazar is a lifestyle brand offering a delicious range of snacks for the modern and health conscious Indian consumer.
the brand works primarily with local women farmers to deliver authentic and natural produce to city goers.
back to our roots
we worked with the founding team to define the brand personality and developed a visual identity that would appeal to the modern health conscious Indian consumer.
we approached this brand with the idea to highlight their USP - the unique and age old techniques they revived to make fresh products. we also focused on the raw and local nature of the brand in terms of design thinking.
local, authentic, empowered
the logo depicts the local women of the Kokan region holding hands in a circle. this design echoes the core values of the founders - women empowerment at a grass-root level.
on the packaging, hand drawn illustrations of women farmers making the products is indicative of the authentic process and natural origin of Kokan Bazar.