social media engagement strategy
Kay Beauty, by Katrina Kaif, has a range of beauty and cosmetic products catering to the Indian consumers. the brand has a vision to deliver high-performance, long-lasting, ultra-glam makeup products that are gentle on the skin.
on the occasion of Valentine’s Day, Nykaa collaborated with Kay Beauty by Katrina, a beauty brand by Katrina Kaif to create a filter that celebrate the best Valentine’s Day date- your girls!
to promote their new lip shades, Kay Beauty requested a filter that would highlight their products in a fun way, while celebrating #GalentinesWeek.
keeping the fun and vibrant vibe in mind, we ideated and created a randomiser filter that predicted how the user would spend their Galantine’s Day.
each prompt suggested a Kay Beauty lip shade to match their given activity.
Art of Contouring
Nykaa, in collaboration with Kay Beauty by Katrina, a beauty brand by Katrina Kaif, tasked us with the ideation and creation of an informative filter that displayed contour lines on the users’ faces.
this filter helps users learn the correct places to use makeup to achieve that perfect, sleek contour look.