social media strategy
IHM-A is among one of the best hotel management colleges in India that offers students an excellent platform to launch their career in the hospitality industry.
we crafted a social strategy centred around the tagline #WeAreIHMA.
this functioned to build a community online of not only students, but professors, teaching assistants and alumni. we kept the entire network connected using alumni testimonials, educational quizzes and campus updates.
for each activity on campus, we created custom icons that are now being used on all digital platforms.
for all future communications regarding the concerned activity, the icons are used on official documents to showcase the IHM-A brand.