web design & development
Dryfix is as a chain of quick service outlets for women, focussed only on hair styling.
unlike traditional salons, Dryfix does not offer a kitchen sink of services - just blowouts and styling, in a bar-like environment.
blowdrys. styles. and nothing else.
chic.
upbeat.
whimsical.
the user interface for DryFix was designed keeping in mind the primary target audience of modern working women, who needed "quick fix" hair solutions. we created several animated brand elements to connect with the target group, while simultaneously setting it apart from its competitors.
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